Courage and conviction, those are the character traits that mark a great sailor. It takes courage and conviction to make the hard calls out on the race course and it is those calls that will inevitably lead you to success. We believe that those traits, among others that sailing develops, are fundamental to being successful in life and in business. 

Our connection with sailing runs deep into our business's DNA. From the beginning, the values and ethos of sailing have played a fundamental role in shaping Southern Charter into the successful business that it is today.